Tuesday, September 30, 2008

Underwriting on KAXE is Easy and Fun!

By Stephanie Rose

They [the ubiquitous they, you know?] are saying that times are tough out there. When things are tight, keep in mind that KAXE is prit-near the greatest value around!

As you know, underwriting on 91.7 KAXE identifies your business, services, and products as supporting independent community radio. Your underwriting announcements can reach so much further than commercial advertising. KAXE’s listeners tune into the station because they want to hear the top-quality music and diverse programming. And they want to hear what you have to offer! And they really, really want to support the folks who support KAXE!

Underwriting puts your business in the spotlight with strong, well-defined market segment of community radio listeners.

Underwriting increases positive awareness of your business within Grand Rapids, Bemidji, Brainerd, and their surrounding areas. KAXE’s signal covers about a 100-mile radius!

And we have options, folks! You can position your announcements during programs that appeal to the market segment that you are trying to reach. You can identify your business with a particular style of music or personality found only on 91.7 KAXE. And we can rotate several different messages so that folks can discover everything your business has to offer. And we’re here to help you figure out the best way to spread the word.

KAXE’s typical listeners are college graduates ages 35 and older. Community and public radio listeners are 88 percent more likely to buy products and services from companies that support community and public radio. A recent underwriting study by NPR and Jacobs Media showed that 95 percent of listener respondents had taken action as a result of hearing sponsor credits. Eighty percent have a higher opinion of companies that support public radio, and 75 percent would prefer doing business with such sponsors! These are great big, solid numbers to have on your side – especially when people are thinking about a little bit of belt-tightening.

If you, or your sister-in-law, or your next-door neighbors are trying to spread the word about what your business has to offer, call us! KAXE wants to help.

1 comment:

meg said...

I think Stephanie Rose makes a compelling point. If I lived in a 100 mile radius of KAXE, I would be an underwriter.